Latest from OpinioAI

Case Study: How OpinioAI Transformed Segment Insights for C+R Research

We've reached a significant milestone in our project with C+R Research, a leading institution in the market research industry, on using AI to synthesize segment insights. Details of our cooperation, context and the future are laid down in this article. Companies...

The AI-Powered Insight Engine: Re-Examining a Forward-looking Market Research Study

The landscape of market research is undergoing a seismic shift, and the epicenter of this change is artificial intelligence (AI), and the tranformative Large Language Models (LLMs). While the potential of AI in marketing has been touted for years, concrete, empirical...

Cracking the Code to Global Markets: Can AI Really Understand What Your Customers Think?

Imagine you're about to launch your groundbreaking product in a brand new market. Exciting, right? But hold on – how do you really know what the locals think? What are their quirks and customs? Traditional market research can feel like wading through molasses: slow,...

Embracing Synthetic Focus Groups for Modern Research

Focus groups have long been a cornerstone of user research, providing valuable insights into consumer preferences, behaviors, and opinions. Traditionally, focus groups consisted of small, in-person gatherings where participants discussed products, services, or...

Embracing Synthetic Focus Groups for Modern Research

Focus groups have long been a cornerstone of user research, providing valuable insights into consumer preferences, behaviors, and opinions. Traditionally, focus groups consisted of small, in-person gatherings where participants discussed products, services, or...