Latest from OpinioAI
The timeless value of understanding customer needs through Market Research and how AI is changing it
Market research has stood as the sentinel guiding the path...
Exploring New Frontiers with AI Research & Human Simulation
At OpinioAI, we are driven by a passion for exploration...
Exploring New Frontiers with AI Research & Human Simulation
At OpinioAI, we are driven by a passion for exploration and innovation, constantly seeking to push the boundaries of what's possible in understanding human behavior. Our approach centers on the belief that artificial intelligence offers the most promising path to...
Academic research & studies on AI in (synthetic) market research
Artificial Intelligence (AI), and more specifically Modern Large Language Models (LLMs) are changing the entire market research industry by enabling the generation of synthetic data, of such quality that it can augment, if not replace human respondents. Around the...
Case Study: How OpinioAI Transformed Segment Insights for C+R Research
We've reached a significant milestone in our project with C+R Research, a leading institution in the market research industry, on using AI to synthesize segment insights. Details of our cooperation, context and the future are laid down in this article. Companies...