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Market research is a vital tool for businesses to understand their customers, competitors, and trends. There's an entire $82bn industry focused on getting to those insights so businesses can make better decisions.(1) Arguably, it's a very traditional industry....

This post is based on an interview with Czech Invest. Startup OpinioAI aims to infude AI for market research and replace the often-unpopular questionnaires and surveys in market research. Using artificial intelligence, the platform aims to precisely synthesize...

Artificial Intelligence (AI), and more specifically Modern Large Language Models (LLMs) are changing the entire market research industry by enabling the generation of synthetic data, of such quality that it can augment, if not replace human respondents. Around the...