by Nikola K. | Jan 19, 2025 | ai-market-research, opinioai
Market research has stood as the sentinel guiding the path of businesses for over a century. In the early days, understanding customer needs was both an art and a science, involving a blend of intuition and limited demographic studies. As the industrial age blossomed...
by Nikola K. | Jan 3, 2025 | ai-market-research, opinioai
At OpinioAI, we are driven by a passion for exploration and innovation, constantly seeking to push the boundaries of what’s possible in understanding human behavior. Our approach centers on the belief that artificial intelligence offers the most promising path...
by Nikola K. | Sep 27, 2024 | ai-market-research, opinioai
Artificial Intelligence (AI), and more specifically Modern Large Language Models (LLMs) are changing the entire market research industry by enabling the generation of synthetic data, of such quality that it can augment, if not replace human respondents. Around the...
by Nikola K. | Sep 15, 2024 | opinioai
We’ve reached a significant milestone in our project with C+R Research, a leading institution in the market research industry, on using AI to synthesize segment insights. Details of our cooperation, context and the future are laid down in this article. Companies...
by Nikola K. | Apr 20, 2024 | opinioai
This post is based on an interview with Czech Invest. Startup OpinioAI aims to infude AI for market research and replace the often-unpopular questionnaires and surveys in market research. Using artificial intelligence, the platform aims to precisely synthesize...
by Nikola K. | Nov 9, 2023 | ai-market-research, opinioai
Market research is a vital tool for businesses to understand their customers, competitors, and trends. There’s an entire $82bn industry focused on getting to those insights so businesses can make better decisions.(1) Arguably, it’s a very traditional...
